As of my previous post, most people brand their packages because it is their image, their brand, their solution. But what happens if it is not? Another problem faced when I was working was that my company were also selling solutions from the US. And as our US partners practices the "green concept", all software solutions are downloaded by us, and given to our client.
It was one of those days as I was walking pass a sales person, that I realized him rushing to meet a client with a plastic CD sleeve on his hand. I asked him "So what's that?". He said "Owh, its just a solution we sold to a client". And to my amazement, it was not just any solution, it was a "One million dollar worth solution" - in a plastic CD sleeve worth 50 cents.
Of course, with a sporting CEO who was willing to change and with the same concept in mind, we were able to introduce a new cost-effective packaging for the array of solutions:
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