One must never forget the importance of packaging, as some I met just simply said "Aiya, simply pack only la, already sell what!" in their stereotyped accents, packaging is as important to ensure that you are selling your client what he believes he is spending "good money" in.
So imagine, when I got my hands on this package design. Of course, kudos to the manager who designed it as I believed his efforts are commendable and of course, Photoshop did not exist then. And if you were doing the math on how old am i, and when Photoshop exist, then bingo - you've got the answer. They have been using the same package 15 years ago. And when I asked, "why have you not changed it?", they simply answered "Because stock haven't finished yet".
With sheer determination and with teamwork, we channeled our packaging to something better.
OLD PACKAGING SUMMARY:
Box designed and printed in 1995
Inventory still high as the product is a high-involvement item
No differentiation between products – all use the same box
NEW PACKAGING SUMMARY:
Box designed to current trend to showcase "constant innovation"
Inventory is kept low as it uses CD Casings, which can be bought on a sale basis
Package insert is printed on a sale basis
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