Passion Makes Wonders

It was one of my interviews which I remembered saying "I am passionate about branding". And they did not seem too convinced and I always wondering why. Back those days, I keep telling everyone that I love marketing, the very essence of it - from making something out of nothing. And then it hit me, its not about just saying it, its also about doing it.

I started work in a very Chinese company, and use to be at the pantry self-whining at the ugly ideas my management wanted. And they just sent me to programs which they feel that was 'right'. So what does it mean if you send me to a Social Media Seminar, when you block the access to FB? Or sending me to design classes to explore my creative side when you want a full-on in-your-face advertisement? It was those days when I feel, damn.. my life sucks.

It was one of those days, when my company signed me up for the MDeC Capability Development Program for Branding. And I thought "Ok, another course". And then they told me its a 6 months course. Great. "A 6 months course". And now, if you asked me - I would tell you "I wished it was longer!". It was a Program which taught me to find myself again, to find my passion again - and to turn back to my company and said "We have to do something!!"

With much obstacles and resistant to change, I with the help of many enthusiastic colleagues managed to turn a whole 360 degree re-branding of my organization. It was not easy, but the end results can only be summarized in one word: AMAZING.

Thank you MDeC and ATCEN for the wonderful program!

As one of the highest achievers for the program! :)

As an 'additional' prize, we got featured in MDeC's magazine :)

My colleague was like "Ekkk!! I should have worn make up!"

 Picture Perfect for The Edge Malaysia

Our awesome trainer, ATCEN

And the driver for the program, MDeC also featured us online :)

Now, when someone ask me about branding, they will know how much I love branding. According to one, "It's the way I spoke, the enthusiasm felt, and the little sparkles in my eyes".Stay tuned for detailed posts of how we ran our marketing plan and became what we are today!