Sunday, June 12, 2011

Insurance Ads Time!

I cringe on the fact that some advertisement just put a smiling face with a tagline, and a helluva lots to read. An example would be the ad created below:

Working with various of people in my life, I tend to know and understand each manager's behaviour and characteristics. And from there, I notice what they like and what they don't. Thus, this ad was created. However, their comment was "The picture just ain't right".

Then they choose this picture. Hm. Doesn't look anyhow different but er. okay?
Their concept and experience in working in their field- they simply put it as the girl is smiling, and it attracts them to read the ad. And they told me "it feels real". To me, I don't quite agree but then again, I can't always agree that I am always right. And moreover, they represent my target market. So how can it go wrong? :)

Another design done.
They said "It lacked human emotions" lol
Ah, how I wish I could have a budget for this :)
Imagine the wonders!

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