Most of the time, employees wonder what is the use of a brand manual? Is it so that marketing can look like they have done something, apart from their stereotypical lives of partying and enjoying wine at social events? And is there a true purpose of it at all? For those who are clueless about brand manuals, well the answer is that it is used so that other fellow employees would stop asking "What is the font colour for the logo again?". On a larger scale, it also applies to advertising firms, whereby this book will be ultimately, an understanding for them on what is the brand ABOUT, how the corporate logo MUST look like, and how the brand should FEEL like.
The brand manual below is designed and created from an inspiring course session with ATCEN, the brand training experts.
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