From my days of writing brochures, the first thing I ever knew was to write about the pros' and cons', most of them time making it into the paper-material sales man. Most brochures I have seen most focusing on gibberish with almost 50% are filled with business people smiling or talking in a business meeting. I finish studying the brochure to find in the end "Okay, what did I just read out of this?". I either got bored out of it and blank out through skipping text lines because it focuses on generic advantages or probably got confused with all the IT jargon they were using. And the pictures, ugh!! What's the point of putting a generically white person doing business when we are well, in Malaysia? helloo!! Ok fine, statiscs have shown that puttin a white person on a brochure will subconciously increase your brand into a international level - but however, what other values are there?
So my advice is, write what is necessary and most importantly, write about what people want to know and buy off. After all, they have already taken your brochure because they NEED it, whether to compare it or scoop dog poop. Time is precious especially if your buyer is of a C-level nature. They want to know what is what, NOW.
And also, try not to waste your money on stock images, because there are always other ways to not only show professionalism but additionally, strengthen your brand image.
No comments:
Post a Comment